AtemReich
Breathing – a matter of course for most of us. Not so for the 18 children at the AtemReich children’s home in Munich. They have to be artificially respirated and are dependent on intensive care around the clock. The children urgently needed a new bus as the existing one was already 13 years old and not fit to drive for much longer. However, the bus is a great piece of quality of life. It enables the children to go on excursions and to participate in life, just like the rest of us.
To finance the bus, we started a crowdfunding campaign. It was completed within 6 months thanks to media relations and other targeted measures.