Paracetamol or …?
In terms of digitalisation, Switzerland’s healthcare system has a lot of catching up to do. At Trivadis, we addressed that fact in a nationwide campaign in autumn 2021. The core element of the campaign were posters in the immediate vicinity of private clinics throughout Switzerland featuring an oversized, illegible doctor’s prescription with the question «Paracetamol or Bisacodyl?» – the former being a painkiller, the latter a laxative. The solution: «Digitalise now and have clarity.» The poster campaign was created in cooperation with Microsoft and was accompanied by other cross-media elements.
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