As numerous studies show, video streaming has skyrocketed worldwide in 2020. A closer look at B2B consumption reveals that the biggest
increase (around +200%) has occurred in the area of education especially with regards to “uptlifting content”. We wanted to use this momentum to create our own streaming series called «Sparx». Inspired by the renowned TED Talks, “Sparx” aims to provide decision makers with inspiring ideas and thoughts on trending topics (such as AI, robotics or digital ethics), giving orientation in hectic and quickly changing times.
The first five episodes have been viewed over 400’000 times on Youtube alone.