To promote successful customer stories of Trivadis, we developed a series of videos, among them one for SUISA, the Cooperative Society of Music Authors and Publishers in Switzerland. To provide the case with more attention and a wider appeal, we asked the famous Swiss band Anna Rossinelli to take part in the video.

The video was not only used for external communications, but also within Trivadis by making the song of the video «Hold your head up» a leitmotif in customer interaction.